Old Enough to Know Better,
Young Enough to Do It Again.

Assets

The Story

A beautifully balanced mezcal with a notorious history that includes smuggling and weeklong parties in a clandestine bar and music hub in Antigua, Guatemala.

Ilegal Activity 2019

As the brand director behind the politically active and socially conscious Mezcal brand, Ilegal Mezcal, Kaylan Rexer is responsible for starting movements. From creating the “Donald Eres Un Pendejo” campaign in protest of U.S. president Donald Trump to throwing benefit concerts for Planned Parenthood, Rexer has proven that she’s a force to be reckoned with not only in the alcohol business, but also in her community.

Ilegal has announced that they have hired and promoted women as the COO, CMO, VP of trade marketing and trade marketing manager, all working hard to maintain the brand’s position as one of the leading small-batch artisanal mezcals on the market. Members Michelle Ivey, Kaylan Rexer, Trish Mannion and Kelsey Grandi, respectively, now make up over half of the executive leadership board.

Ilegal Life

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Winner of 2017 Shorty Award Gold Distinction for Brand Identity

“Donald Eres Un Pendejo” Campaign

Ilegal Music Series

In 2013, when we launched the Ilegal music series in New York, we wanted to create the same community & environment that Café No Sé, the birthplace of Ilegal, had provided to so many musicians. The series has since expanded to several iconic locations across the USA including the surf lodge (Montauk) and Harvard & Stone (LA). as a result Ilegal mezcal and it’s team have become fixtures in the live music scene and been a part of launching several bands careers.

Ilegal Gallery Series

Curated by Ilegal Mezcal’s Marketing Manager Matthew Green, and Brand Team Director Kaylan Rexer, the Ilegal Gallery Series aims to create a genuine, unique approach to their exhibitions, by establishing a sense of community through the shared personal experience of art. This environment provides a platform for the art to speak for itself, and allows the artist to fully benefit from the profits of their work.

Ilegal’s West Village home, the historic Perry Street Theatre, showed its last gallery exhibition in Fall 2018. The Ilegal Gallery series will find a new home in Brooklyn in 2019.

Bar Ilegal

Bar Ilegal is a mobile temporary mezcal den. Popping up and transforming bars around the globe into outposts of Ilegal Mezcal’s Guatemalan home, Café No Sé. Featuring Ilegal Mezcal, mezcal infusions, guest bartenders, tattoo artists and live music, Bar Ilegal has traveled to New York, L.A., Miami, Nashville, Dallas, Austin, Washington D.C. and Paris.