Just Damn Good Mezcal. No celebrities,
No celebrities,
Just Damn Good Mezcal.
Assets
News & Updates
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Reminders
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- National Margarita Day: Is February 22! What do you have planned?
- Sustainability 1 Pager: Attached for reference and utilization in presentations
- Canva Assets: Available for same day pickup via Fedex!
- Recording of Gil + Kïa’s Presentation from Friday’s Meeting: Available on the Sales Tools Dropbox
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Convenient Links
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- 2022 January GSM Deck, SGWS 1-pager, + Programming Sheets are available in the Sales Tools Dropbox for any + all meetings; Q1 Programming Pages attached
- Please fill out the Activation Form for all events and activations hosted in your market
- Canva Instagram Activation Template for all activities promoted by Marketing
- The Sales Tools Dropbox – Current GSM Deck, SGWS 1 Pager, Sell Sheets, our FAQ document, Sampling Deck, SEO language to optimize sales, and more
- Our Media Kit has bottle images, logos, fonts, etc. – **NOTE: bottle images can be found in a file called “Bottle Table Tops”
- Monthly Market Presentations from all teams now available in this Dropbox if you want to see what other markets are up to
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Brand Team Calendars
Road to 50K
According to John Rexer, founder and CEO of the popular Oaxacan producer, aged mezcal is not as much of a novelty as contemporary shelves suggest. He points to the historical precedence of wood barrels, glass demijohns and clay canteros that were used in local liquor production as far back as the early 1700s.
With the 7 Year Añejo, his hope is to resurrect a forgotten technique, while expanding the modern conception of what the category can be.
Ilegal Mezcal has revealed its bottles will be made with 100% recycled glass.
The switch to recyclable glass has grown from a global glass shortage – the result of issues within the spirits supply chain. The new recyclable bottles are available in 375ml and 750ml iterations, and enter the market this month.
Who We Are
OUR HISTORY
Around 2004, Ilegal’s founder John Rexer began bringing mezcal down from Oaxaca to Antigua to supply his bar, Café No Sé. The mezcal became popular very quickly. At the time, he was bringing down unbranded mezcal from a variety of villages in Oaxaca that included: Tlacolula, San Lorenzo, Sola De Vega, Santa Catarina Minas, Hierve el Agua, Santiago Matatlan and a few others.
In 2006, John created the brand Ilegal, originally just to supply his bar in Guatemala. On the back of each bottle of Ilegal you will find it says “Originally produced for: Café No Sé, Mezcal Bar.”
OUR LIQUID
Certified as Artisanal by the CRM, made in Oaxaca, agave forward, with a hint of smoke. Approachable and versatile. Rough-luxe. Can be served neat or in cocktails. We only use espadin agave becasue it is cultivated and sustainable.
• Simple Portfolio: Joven, Reposado & Añejo
• One of the few brands that has aged mezcals
• We pride ourselves on our aged mezcals as well as our Joven
THE GIST OF IT
Ilegal is the leading artisanal mezcal in the U.S. It is from Oaxaca, Mexico and made with sustainable espadin agave. It is smooth and approachable, and perfect for drinking neat or in cocktails. It’s an ultra-premium spirit. The flavor profile is a mouthful of sweet agave with a hint of smoke. It comes in Joven, Reposado, and Añejo. It’s called Ilegal because the owner used to smuggle it out of Mexico to Guatemala when he first started the brand. There are some pretty crazy stories.